To achieve the goal, the project plans five activities related to the development of the association's communication strategy - development and improvement of visual identity, improvement of facebook.com profile, website design improvement and development of marketing materials, training of association members and other interested parties on modern personal brand communication, improvement of English in team coaching sessions and association administration.
As a result of the project, the association's communication strategy for various target groups will be developed - Council of the Association, members, potential project applicants, the association's cooperation partners and various communication channels,
a set of visual identity of the association has been created, prepared marketing material (sand film) for the purpose of addressing in an artistic way Latvia-wide and potential foreign cooperation partners. Employees of the administration of the association (executive director of the association, assistant to the administrative manager, project manager) will improve their English language skills, which will allow to establish contacts and participate more successfully in transnational project competitions. The communication capacity and sustainable operation of the association will be ensured by a team building coach for the administration of the association (3 people) and the Council (12 people) which will form a team to achieve common goals and increase the ability to work together. Training of the residents of the territory of the Association on personal brand communication will be provided by entrepreneurs, home producers, non-governmental sector, etc. strengthening the personal brand and competitiveness in the market, promoting the recognition and development of the association's territory.