The objective of the project “Capacity Building of Rucka Art Foundation” is to improve communication capacity of Rucka Art Foundation, while contributing to an increase of financial resources not related to project funding. In order to achieve this objective the project foresees implementation of four activities related to the development of communication strategy of Rucka Art Foundation - improvement of visual identity, updating organization’s website and production of marketing materials.

During the implementation of project activities communication strategy of Rucka Art Foundation for various communication channels and target groups - artists, potential cooperation partners and business clients  will be prepared, a set of visual identity elements will be developed, easily administrated and mobile friendly website with updated information targeted at various client groups will be created and marketing materials will be produced to attract business clients, thus increasing the amount of not project related financing.