Social Entrepreneurship Association of Latvia (SEAL) unites more than 120 members in the field of social entrepreneurship. One of the most important aspect of SEAL's field of activities is productive information flow. With efficient improvement of communication tools, SEAL will successfully develop its three fields of activity - information of general public about social entrepreneurship, creation of experience and knowledge  platform, promoting the capacity of members and advocacy.

The aim of the project is to strengthen SEAL's leading position in the field of social entrepreneurship by improving it's visual, digital image, communication strategy and successful interaction of social entrepreneurship ecosystem's participants, that will potentially develop SEAL's financial flow. Determined goals of the project will be reached with the help of following activities: user experience design, membership attraction and retention, involvement of followers, association's social impact evaluation, design of visual identity, technical and content improvement of the website.

The set of project activities' results will provide a full-fledged study of the communication situation - the visual image of SEAL, digital presence, public involvement strategy, as well as create a rigorous development plan and quality tools for implementing the results. SEAL will be able not only to promote public participation, but also to ensure equal access to its resources for all members of society.