The aim of the project is to promote the recognition of "Latvian 4H" in the society, improve public value, ensure quality marketing, increase the share of private funding in the budget. As people's perceptions have changed nowadays, the visual communication of the organization is outdated and needs to be renewed. People today perceive infographics, posters better than information in text format. In order for "Latvian 4H" to reach a wider audience with its PR activities, our brand must become more modern and interesting for our target audiences. As the audience we reach increases, the sponsors' interest in cooperating with our association increases, as well as the number of potential future donors increases. To achieve this we:
-develop a new brand visual identity;
- the educational community on how to use the new visual identity, how to photograph and maintain social networks and how to attract private funding;
- create new and high-quality social network materials about the organization.

The main source of income of the association so far is project income 82%, the share of private financing to increase project planning by 10%:
-we will organize mini-campaigns
- attract donations from rural entrepreneurs, development of small souvenir and attribute trade.

As a result of the project, the image of the organization will be strengthened in the society, individuals and entrepreneurs will learn about the impact of the organization's activities on society, non-project income in the organization will be increased, which will promote more successful achievement of the organization's goals.